The Top Three Secrets
to Gift Shop Success!

-- Plus a bonus technique to maximize your profits.

Wherever you operate your gift shop, whether it is in a big city museum, metropolitan zoo, or a small town amusement and water park, there are three undeniable secrets to help you succeed, and a fourth bonus technique to make the most of the products you offer.

You don’t want people to walk in and walk out without buying. And why should they? This is a special day for everyone in your shop. They are on vacation, taking a special day out with family, or part of a tour that may have been weeks in the planning. They want something to remember this day by. So what are the three keys to your success?

1. Remember: The Customer is Everything. This attitude is entirely up to you and your staff. Put on your game face. Be friendly and outgoing, without being pushy. You can’t fake it. If you don’t like people, then this isn’t the job for you. If you do, then get out there and treat your customers like returning friends, and not like potential shoplifters.

2. Have Something for Everyone. Men, women, and children of all ages, outlooks, and economic backgrounds are walking down your aisles hoping for something special. It could be anything from a plush toy to a custom keepsake ornament. Do you have on hand the variety needed to catch every eye? A good selection includes:
Lanyards, temporary tattoos, plush toys, souvenir spoons and bells, post cards, embroidered patches, umbrellas, ponchos, gift shop bags, water bottle lassos, animal cookies, souvenir magnets, punch balls, ornaments, rainwear, souvenir cups, candy, and even glassware.

3. Try New Things. Keep it fresh, both in the items you stock and in their positioning. Are your children’s items at the appropriate eye-height? Is there something new for them since last year? Impulse buys occur near the checkout counter. What happens if you move the rain ponchos and umbrellas right up front on a rainy day, or prominently display your most expensive souvenir spoons on a major holiday?

And don’t forget to check out our important bonus technique at the end of this page.

Kraf & Associates, Inc. is a supplier of gift shop items for zoos, aquariums, museums, botanical gardens, amusement parks, water parks, amphitheatres, and other specialty gift shops. We are a one-stop shop for gift shop buyers. Our selection includes lanyards, umbrellas, plush toys, and more!

Why make supplying your gift shop a difficult task each season or throughout the year? Kraf & Associates, Inc. is available with the highest demand products for zoos, aquariums, museums, botanical gardens, amphitheatres, and other gift shops.

At Kraf & Associates, Inc. we do not just sell plush toys. Our inventory includes everything a gift shop can offer Please contact us for more information.

And what was that special bonus technique?

Sell your products at their highest perceived value. As long as you follow the first three techniques, your customers will not balk at paying appropriate prices for great memorabilia and gifts.

At Kraf & Associates, we offer you many high quality items at the lowest possible prices. It’s all about value, and perceived value. Whether it’s a pewter souvenir spoon, a plush emperor penguin, an embroidered patch, or our stunning selection of umbrellas, the supplies you get from us can be offered to the public at a great margin for your gift shop.

One great idea is to add a water bottle lasso to every water bottle sale, increasing both perceived value and price.

See our Products Page to learn more about the gift shop items we offer.

Serving Clients Nationwide and Internationally

Kraf and Associates, Inc. serves the needs of gift shops for zoos, aquariums, museums, botanical gardens, amusement parks, water parks, amphitheatres, caves, caverns, and other specialty gift shops nationwide and internationally.

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